SaaS Platform + App | Glen Cove, NY
Reimagining the brand identity of a SaaS review management platform
2 Step Reviews is an effective SaaS platform and mobile app that aggregates online reviews into a dashboard to help their clients gather reviews and grow their business. It also offers a powerful reputation management module to track and respond to reviews.
zeropoint7 Studio was engaged to redesign the old visual identity, which did not effectively reflect the brand’s key attributes, lacked resonance with their target audience, and presented significant limitations in its applications.
Project Scope
- Brand Identity Redesign
- App Icon Design
- UI Design
Awards
- LogoLounge Book 12
- Abstract Logotypes
Crafting the logo mark
The new logo mark utilizes a hexagon shape as its foundation, while removing its top section and introducing two optically offset lines in its negative space. The resulting logo combines a unique shape of a speech bubble with a 3/4 perspective view of two steps. The speech bubble indicates a client’s review, whereas the steps leading upwards express the growth that clients will experience through the 2 step review process.
The new brand identity in use
The new brand identity now truly reflects the key attributes that 2 Step Reviews intends to convey to its clients. Particularly, the logo mark and color palette have strengthened the brand’s visual recognition, making it easier for consumers to associate the brand with its services. Additionally, the improved logo scalability and lockup variations offer a more versatile implementation across the span of its digital applications.
Recognition of design excellence
The 2 Step Reviews logo was honored with being published in the 12th edition of the best-selling LogoLounge book series. An international judging panel of 10 top brand identity design professionals selected this logo from over 43,000 logo designs to be included in the top 3,000 marks published in this book.
“Serge was fantastic to work with. Very responsive and creative to bring our brand vision to life.”
Michelle Erimez2 Step Reviews – Business Development Manager
