2 Step Reviews

Headquarters: Glen Cove, NY

Reimagining the identity of an online review platform


2 Step Reviews is an effective online platform and mobile app that aggregates online reviews into a dashboard to help their clients gather reviews and grow their business. It also offers a powerful reputation management module to track and respond to reviews.


2 Step Reviews engaged zeropoint7 Studio to redesign its brand identity as the visual identity they had at the time did not accurately and effectively reflect the brand’s key attributes, did not connect with their target clients, and was extremely limiting in its application across the various media.

Project Scope

  • Brand Identity Design
  • App Icon Design
  • UI Design

Awards & Recognition

  • LogoLounge Book 12
  • Abstract Logotypes
Logo design created by zeropoint7 Studio for 2 Step Reviews - a SaaS review platform

Crafting the logo mark

The logo mark/app icon utilizes a hexagon shape as its foundation, removing the top section of the shape, while introducing two optically offset lines in its negative space. The result is a logo mark with a distinctive personality that combines a unique, abstract shape of a speech bubble that indicates a client’s review together with a 3/4 perspective view of two steps/stairs leading upwards, expressing growth that clients will experience through the 2 step review process.

Logo design construction grid crafted by zeropoint7 Studio for 2 Step Reviews
Color palette and SaaS iOS app icon developed by zeropoint7 Studio for 2 Step Reviews

Seeing the brand in action

The new logo mark and color palette function remarkably well across the wide gamut of digital applications.

SaaS app splash screen design by zeropoint7 Studio for 2 Step Reviews
SaaS app UI design by zeropoint7 Studio for 2 Step Reviews
SaaS brand identity on a mobile website designed by zeropoint7 Studio

Recognition of excellence

The 2 Step Reviews logo mark was selected by an international judging panel of 10 top identity design professionals to be published in the twelfth edition of the best- selling LogoLounge book series. Only top logos make the cut, and this logo design is among the top 3,000 marks published in this highly-respected design book.

logolounge logo and logolounge 12 badge of honor displayed next to the logolounge 12 book
logolounge 12 book with 2 Step Reviews logo mark design displayed on an open page

“Serge was fantastic to work with. Very responsive and creative to bring our brand vision to life.”

Michelle Erimez2 Step Reviews – Business Development Manager

Interested in working together?

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