This section addresses most of the commonly asked questions about working with zeropoint7 Studio. If you are still not seeing the answer to your question or you would like to clarify something, please contact me here.
Frequently Asked Questions
About zeropoint7 Studio
zeropoint7 is a textual representation of 0.7. The inspiration for this name came from the size of the mechanical pencil lead that I use in the idea sketching stage of my creative process. This stage serves as the point where I begin to zero in on the most effective visual identity solutions for my clients.
Typically, logo design is the point of origin for many brands that come to me for help, and once their logo design is finalized, they continue to work with me to help them develop the rest of their brand identity. Other brands choose to hire me for complete brand identity development right from the outset of our relationship.
In addition to providing logo design and brand identity solutions for my clients, I also create brand character illustrations as well as design and print business cards and brand stationery, design printed and embroidered apparel, signage, stickers, and other brand collateral.
I also design custom products, product labels and packaging that align with your brand identity and fall in line with your brand goals.
Pricing & Terms
The design services that I provide are not a commodity, but are highly-tailored services that depend on a large variety of factors.
Just like having a bespoke tailor-made suit created just for you, my highly-tailored services are absolutely unique to each client I work with. Therefore, the pricing for a given project is dependent upon the information you provide in the Brand Discovery Questionnaire and the specific needs and requirements of your projects that we identify together.
Rest assured, I have worked with startups, nonprofits, as well as brands with an annual revenue exceeding $4 million, so we will be able to find a way to work together, provided you:
• View investment in design as a valuable investment in the success of your brand, and are prepared to make a reasonable investment in a visual identity created specifically for your brand
• Understand the significance that purposeful, well-thought-out design plays in brand differentiation
• Appreciate the immense amount of knowledge, skills, experience, time, thought, and resources that go into developing high-quality visual design solutions
Reach out via my Contact Form, and once we determine the appropriate solutions for your brand, I will be able to provide you with the project costs.
Working with zeropoint7 Studio
After we establish all the necessary details and decide we both are ready to work on this project, I will forward you my proposal that outlines our timeline and project details.
If you are ready to move forward with the project, a signed contract and a 50% non-refundable deposit saves you a spot in my booking calendar, officially marking the beginning of our project together.
If you are in need of more direction and guidance for your brand before fully engaging on a project, I provide consulting services via phone and Zoom sessions at $100 per hour. Contact me via my Contact Form so we can schedule a convenient time for a call to discuss your project in greater detail.
Once I receive your information, I will forward you a link to complete my zero in™ Brand Discovery Questionnaire.
This Brand Discovery Questionnaire is an essential tool that I utilize to help me fully comprehend your brand, and capture all the details needed for my design process.
Good design takes time. Great design takes even more time. The top-tier quality of work I deliver to clients is the product of tailored strategy, research, ideation, reflection, analysis, and well-thought-out implementation, all of which requires a significant investment of time.
Every logo design or brand identity project I design is custom-built for each client, and the project timelines vary greatly due to the brand’s needs, the project scope, the complexity of proposed solutions, and the time taken to review and respond with feedback.
Assuming that the client provides timely feedback, on average, a logo design project takes approximately 3-4 weeks to complete. Custom-designed word marks increase that timeline to approximately 6-8 weeks. These timelines provide the time necessary for the analytical and reflective stages in the design process that produce the most effective visual solutions as well as the time for you to ask questions and provide feedback.
One of the most important factors that determine the success of any project is effective communication. Communication via email helps us ensure that we do not miss any important details as well as helps us avoid any potential misunderstandings. It also allows us to have everything in writing, from your project request to your final approvals.
Absolutely not. First of all, that’s completely unethical. Second of all, why in the world would you want what is supposed to be a unique visual identifier for your brand to be just a copy of another brand? Third of all, by simply copying or modifying somebody else’s design, you will be cheating yourself out of experiencing the sense of accomplishment and pride of going through the design process and seeing your own trademark come to life. Lastly, if you are in the U.S., The United States Copyright Law is not so kind to those who maliciously harm another brand by copying their trademark designs.
No, I do not. I value both your time and mine. Through the many years of working with my clients, I have developed my meticulous zero in™ Creative Process that equips us with all the information needed to land on the most effective visual solution for your brand. In fact, experience has shown that due to this process, there is absolutely no need to go beyond one or two rounds of minor revisions, if that. Thus, I offer two (2) revisions included with my flat rate projects.
If, for some very unique reason, you decide that more revisions are necessary after the two revisions provided, additional revisions can be easily added on to the project on an hourly basis.
All visual solution presentations are showcased in a dedicated project presentation deck that demonstrates the proposed solutions in their final form as well as in real-world applications that are specifically relevant to your brand’s expected use. Additionally, the presentation deck provides you with design rationale and context, all of which helps all the stakeholders involved to comprehend how the solution came to be and how it will benefit your brand. I have a few sample presentations that I can provide for your preview once I get to know more about your specific project needs.
Our relationship does not have to end once the project is finished. I enjoy maintaining continuing partnerships with many of my clients long after our first project is successfully completed. In fact, 53% of my new projects come from previous clients.
I sure can. I enjoy partnering with clients to identify what visual solutions their brand needs to achieve their business goals. I do this by learning about your brand from our conversations and from the information you provide in the zero in™ Brand Discovery Questionnaire I will send you.
Yes, I have a number of trusted print vendors as well as embroidery and screen printing partners that I have utilized for many years, and we can certainly include these services in our project scope.
I also maintain a sizable library of various print method samples in my studio, so I can always recommend a print treatment that will work best for your specific project goals.