Headquarters: Montgomery, AL
Shaping the identity of a new personal trainer fitness brand
Background
Atlas Power & Fitness is a modern personal fitness trainer brand focused on propelling its clients to reach their peak fitness goals. Atlas offers a dedicated team of certified physical trainers who utilize proprietary anatomy- and science-based training programs to help clients achieve significant gains in strength and improvement in physique.
Objective
The client engaged zeropoint7 Studio to develop distinct and recognizable brand identity that will accurately represent the brand’s values, personality, and services, appeals to the target audience, and set it apart from its competitors in the market.
Project Scope
- Logo Design
- Word Mark Design
- Visual Identity Design
- Social Media Identity
- Apparel Design
Chiseling the custom word mark
The modern, custom-designed word mark was designed to convey upward momentum and balance through its design characteristics. The angular construction of individual letters presents a sculpted aesthetic that fits perfectly with the brand’s positioning.
Seeing the mark come alive
The logo mark confidently complements the existing word mark and translates extremely well onto a variety of physical and digital applications, authoritatively identifying and representing it across its various brand touch-points.
“Exceptional customer service and professionalism. Serge made sure to ask very deliberate questions in order to pin down the vision for my company, and crafted a design and color scheme that truly targeted my audience.”
Evan ElliotAtlas Power and Fitness – Founder