Atlas Power & Fitness

Headquarters: Montgomery, AL

Shaping the identity of a new personal trainer fitness brand

Atlas Power & Fitness is a modern personal fitness trainer brand focused on propelling its clients to reach their peak fitness goals. Atlas offers a dedicated team of certified physical trainers who utilize proprietary anatomy- and science-based training programs to help clients achieve significant gains in strength and improvement in physique.

The client engaged zeropoint7 Studio to develop distinct and recognizable brand identity that will accurately represent the brand’s values, personality, and services, appeals to the target audience, and set it apart from its competitors in the market.

Project Scope

  • Logo Design
  • Word Mark Design
  • Visual Identity Design
  • Social Media Identity
  • Apparel Design
Atlas Fitness Brand Identity logo lockups showcasing the horizontal logo, stacked logo, logo mark only, and the wordmark only on different color backgrounds

Chiseling the custom word mark

The modern, custom-designed word mark was designed to convey upward momentum and balance through its design characteristics. The angular construction of individual letters presents a sculpted aesthetic that fits perfectly with the brand’s positioning.

Atlas - showcasing the modern, custom-designed wordmark crafted to convey upward momentum and balance through its design characteristics. The wordmark is shown in a pencil sketch with its design grid displayed behind.

Seeing the mark come alive

The logo mark confidently complements the existing word mark and translates extremely well onto a variety of physical and digital applications, authoritatively identifying and representing it across its various brand touch-points.

Atlas - showcasing the fitness apparel design for the brand's personal trainer gear by zeropoint7 Studio
Atlas color palette and bold angular typography that truly complements the Atlas logo design by zeropoint7 Studio
Atlas ad creative utilizing the brand typography and the logo mark superimposed on an image of a male fitness model squatting a bar with 45-pound weights
Atlas Fitness Brand Identity - showcasing the modern social media identity design on Instagram mockups by zeropoint7 Studio
A modern and bold logo design for Atlas Fitness & Power featuring a stylized letter 'A' in a vibrant blue color, symbolizing energy, strength, and trust. The logo is paired with a custom designed clean and modern typography, representing the brand's focus on helping clients sculpt their body through personalized training and support. The logo design is superimposed on a photograph of a male fitness model holding a 45-pound dumbbell in each hand.
An illustration of a 45-pound dumbbell with the fitness motto Keep On Lifting superimposed on top.

“Exceptional customer service and professionalism. Serge made sure to ask very deliberate questions in order to pin down the vision for my company, and crafted a design and color scheme that truly targeted my audience.”

Evan ElliotAtlas Power and Fitness – Founder

Interested in working together?