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zero in™ Brand Discovery Questionnaire

Let us zero in on the vision and values of your brand. I will use the information gathered in this brief as the foundation for crafting an iconic brand identity for you.

Information supplied by you within this document as well as during the course of our relationship will remain strictly confidential, and will only be used for the purpose of providing you with the services for which I was hired.

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Let's start with your name.
Please list all the additional people involved in approving this project, e.g. business partner, board of directors, CEO, CMO, etc.
Is this a new project or a rebrand?
It is exceptionally important that I understand the reasoning behind your logo or brand update. If you feel it's easier to explain this to me over the phone, instead of selecting here, then please add that request at the end of this form.
What is the deadline for this project?
The more you can afford to invest in your visual identity's development and creation, the more depth, soul, and creative flair your visual identity will have. The more time we have to explore design options and directions, the higher the likelihood we'll land on an exceptional design. Additionally, having more time means we can dedicate time to polishing and refining the chosen design. Trial and error make up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural, organic, and evolutionary process.
What anticipated deliverables do you need for this project?
Check one or all that apply.
How old is your target demographic?
Check one or all that apply.
What's their average household income over a 12-month period?
Check one or all that apply.
Please list names and URLs, if possible.
What's your unique value proposition?
e.g. masculine, bold, sophisticated, elegant, youthful, dynamic, modern, friendly, etc.
e.g., expand the product line, enter into a new market, grow into a family of brands.
e.g. Nike, Under Armour, Häagen-Dazs
Website, Instagram, LinkedIn, Pinterest, etc. (please list URLs, if possible).
Please list the anticipated physical applications of your logo (e.g. business cards, exterior signage, interior walls, vehicle wraps, floor mats, packaging boxes, etc.). This will help narrow the range of color options ahead of time in order to avoid the potential color application issues down the road.
You can include links, if you'd like.
You can include links, if you'd like.
If you require additional deliverables, other than the main brand logo design, then please list these here.

Let's elevate your brand!

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