zero in™ Brand Discovery Questionnaire

Let us zero in on the vision and values of your brand. I will use the information gathered in this brief as the foundation for crafting an iconic brand identity for you.

Information supplied by you within this document as well as during the course of our relationship will remain strictly confidential, and will only be used for the purpose of providing you with the services for which I was hired.

Let's start with your name. *

First

Last

What's your email address? *

Are you the key decision maker for this project? *

Please list all the additional people involved in approving this project, e.g. business partner, board of directors, CEO, CMO, etc.

Is this a new project or a rebrand? *

New
Rebrand

It is exceptionally important that I understand the reasoning behind your logo or brand update. If you feel it's easier to explain this to me over the phone, instead of selecting here, then please add that request at the end of this form.

What is the deadline for this project? *

Within 2-3 weeks
Within 4-5 weeks
Within 6-8 weeks
No hard deadline

How much (USD) are you planning to invest in this project? *

The more you can afford to invest in your visual identity's development and creation, the more depth, soul, and creative flair your visual identity will have. The more time we have to explore design options and directions, the higher the likelihood we'll land on an exceptional design. Additionally, having more time means we can dedicate time to polishing and refining the chosen design. Trial and error make up the beginning of a lot of projects. Providing me more time will result in a design that was created through a more natural, organic, and evolutionary process.

What does your business do, produce or sell? *

What problems do you solve and how do you benefit customers? *

Who are your potential customers (target demographic)? *

Is there something else you would like to tell me about your customers?

Who are your three main competitors? *

Please list names and URLs, if possible.

Why do, or should, customers choose you over these competitors? *

What's your unique value proposition?

What is the exact spelling you would like to appear in the logo? *

e.g. Nike, Under Armour, Häagen-Dazs

What is the primary message that you want to convey to your customers? What should people feel when they see or think of your brand? *

Please summarize the above answer into 5 descriptive keywords. *

e.g. masculine, bold, sophisticated, youthful, dynamic, etc.

Where do you see your brand in 5 years? *

e.g., expand the product line, enter into a new market, grow into a family of brands.

Where does your brand currently reside or you anticipate to reside online? *

Website, Instagram, LinkedIn, Pinterest, etc. (please list URLs, if possible).

Where will your logo be used and seen? *

Some examples include: business stationery, promotional literature, internal signage, external signage, vehicle wraps, branded clothing, mobile phone application icons, website, large-scale commercial advertising (bus stops, billboards, etc.).

What brands, logos, and websites do you LIKE? If you have a style of aesthetic that inspires you, then please list examples. *

You can include links, if you'd like.

What brands, logos, and websites do you DISLIKE? *

You can include links, if you'd like.

Do you have your own specific preferences (style, color, shape, etc.)? *

Do you have your own specific DON'Ts (style, color, shape, etc.)? *

What additional assets/deliverables do you need?

If you require additional deliverables, other than the main brand logo design, then please list these here.